This notice explains what personal information Wool Online Limited holds about the people who use the Wool Online trading application, why we hold it, who else sees it, and how to get in touch about it.
It is written in plain language on purpose. The rules for using the platform itself are in our Terms & Conditions.
Who this notice is from, and what it covers
Wool Online Limited ("Wool Online", "we", "us") is based in Blenheim, New Zealand, and operates the Wool Online wool trading platform. This notice covers the Wool Online application served at app.woolonline.co.nz and the pages published with it, including this one.
Information we hold about you
Wool Online accounts are set up by us, not by self-registration, so most of what we hold about you started with the account details you or your organisation gave us. In the application, the information falls into these categories:
Account identity. Your username, your buyer or account code, your name, the organisation you trade for, and the access type your account has (for example buyer, merchant or administrator). These are held in the Wool Online trading database.
Contact details. The email address held on your account, which is where a password reset is sent, and anything else you tell us when you contact us for support.
Trading activity. The bids you place, the standing auto-bid maximum prices you set, the tender offers you make, and the resulting purchases — all recorded against your account, because that is what a bid is: an offer identified as coming from you.
Your own working notes. The lots you star to watch, and the private notes you type against a lot. These are stored against your account and shown back to you in the application; they are not shown to other buyers.
Technical records. The application and the web proxy in front of it keep request logs — which page or endpoint was requested, the response, how long it took, and the network details a web server ordinarily records, such as your IP address and browser user agent — plus error records when something fails.
Guest sign-ins. If you sign in as a guest, we record the email address you enter, the guest code you use, when you signed in, your IP address, and which version of the Guest Access Terms you accepted.
Product analytics. A record of how the application is used — the pages you open, the buttons and links you click, and key actions such as signing in, opening a lot and submitting a bid — linked to your account when you are signed in. The section on product analytics below sets out exactly what is recorded.
Mailing list details, if you subscribe. The Wool Online market-update email list collects your first name, surname, email address and town or region.
Signing in, cookies and sessions
When you sign in, the application sets a sign-in cookie on your browser. It holds a signed token that identifies your account — your username, account code, name, organisation and access type — and it is what keeps you signed in as you move between pages.
The cookie cannot be read by scripts running in the page, and it is only sent back to Wool Online.
It expires at the end of the session lifetime configured for the deployment (12 hours by default), and logging out clears it immediately.
It is a strictly functional sign-in cookie. Separately, the product analytics script described below keeps its own identifiers in a cookie and in your browser's local storage. The application sets no advertising cookies.
Switching between the new application and the legacy Wool Online application uses a single-use handover ticket so you don't have to type your password again. The ticket identifies your account for that one exchange.
Product analytics (PostHog)
We use PostHog, a product analytics service, to understand which parts of the application people use and how, to improve the way buyers work in it, and to spot actions that fail or confuse people — particularly while buyers move between the legacy Wool Online application and this one. The application is currently configured to send this information to PostHog's EU Cloud service. PostHog is not an advertising service, and we don't use this information for advertising.
Who it is linked to. When you are signed in with a Wool Online account, the analytics in your browser identifies you by your username and attaches your name, your email address (if one is held on your account), your organisation, your buyer or account code, and your access type. When you are not signed in — on the sign-in page, on this page when signed out, or as a guest — it is not linked to an account, and after you sign out it stops linking that browser to you.
What your browser sends. The PostHog script in each page records:
each page you open and leave, with its web address (which can include search terms and filters you have chosen) and the page you came from;
the links, buttons and form elements you click or submit, automatically, including the visible text and HTML attributes of what you clicked and where it sits on the page — so this can include whatever that link or button shows, such as a lot number or a price;
ordinary technical details, such as your browser and operating system, device type, screen size, language and time zone;
randomly generated identifiers for your browser and your visit, so that one visit's pages and clicks can be grouped together.
To keep those identifiers between pages and visits, the script stores them in a cookie on the Wool Online site and in your browser's local storage. Unlike the sign-in cookie, these can be read by scripts in the page. PostHog also receives your IP address, as any web service your browser contacts does.
What our server records. For signed-in accounts, the application's server also records these actions in PostHog against your username:
signing in (and whether by password, by handover from the legacy application, or with a guest code), signing out, and switching to the legacy application, with the legacy page you were going to;
opening a lot, with the lot, its sale and its broker;
watching or un-watching a lot, saving or clearing a note on a lot (including the submitted note text when saving), and downloading a sale catalogue (whether it included notes or prices, and how many lots);
submitting a bid, an auto-bid or a tender offer, with the lot, the amount you entered (for an auto-bid, your maximum), whether it was accepted and, if it was refused, a short rejection code (for bids) or the refusal message the trading system returned (for auto-bids and tender offers);
for administrators and broker administrators: withdrawing or reinstating a lot, resequencing a sale, and saving or clearing a sale message or site message (including the submitted message text when saving), with whether it worked.
These server records do not include your password. Guests are not identified in the browser, but a guest sign-in is recorded against the email address the guest signed in with.
How we use your information
To confirm who you are when you sign in, and to keep you signed in.
To run sales: to record your bids, auto-bid maxima and tender offers, and to show you your own position in a sale.
To show you your watchlist and your notes on lots.
To complete a purchase, which means passing your bid and your identity as the buyer to the Seller of that wool.
To answer your questions and reset your password when you ask us to.
To keep the platform running: to see that it is up, to find out why something failed, and to investigate misuse of an account.
To understand how the application is used — which features people adopt, and where an action fails or confuses them — so we can improve it, especially while buyers move between the legacy application and this one.
To send market-update emails, if you have subscribed to them.
Who sees it, and who we share it with
Wool Online staff. Our own people can see account details and trading activity in order to run sales and support you.
The Seller (wool broker) whose lots you bid on. A bid is an offer to that Seller, who has to accept it and who invoices you afterwards, so your identity as the bidding buyer and the price you offered are visible to them. Our Terms & Conditions describe that relationship.
New Relic. We send technical performance measurements from the running application to New Relic (a monitoring service, on its United States data centre) so we can tell whether the platform is healthy. What is sent is aggregate measurement — request timings, memory and connection health, counts of successful and rejected bids — not your bid prices, your notes or your identity. This is operational monitoring of the platform, and is separate from the product analytics below.
PostHog. PostHog is Wool Online's analytics service provider. It receives the product analytics described above — including, when you are signed in, your identity and account details and the amounts of the bids, auto-bids and tender offers you submit, trading-system refusal messages, your submitted lot notes, and administrator sale and site message text — and holds it in Wool Online's PostHog project, which is currently configured to use PostHog's EU Cloud. Authorised Wool Online personnel use the resulting analytics.
NZ Wool Testing Authority. Grab-sample photographs of a lot are fetched by our server and passed on to your browser, so opening a lot photograph does not identify you to NZWTA.
Password resets and support
If you use the "Forgot your password?" link, all you give us is your username. The Wool Online trading system sends the reset to the email address already held on that account — you cannot supply a new address on that form. The page shows the same message whether or not an account exists, so it can't be used to find out who has an account.
How we protect it
Traffic to and from the application is served over HTTPS.
Your sign-in cookie is a signed token, is not readable by page scripts, and expires.
This application never stores your password: sign-in is checked by the Wool Online trading system, and the application only holds the resulting session token.
What can be submitted is validated and limited on the server, not just in the browser, and actions such as bidding are refused for account types that are not allowed to perform them.
How long we keep it
Records of completed sales are business records and are kept as part of the trading history of the platform.
We have not yet published a retention period for the product analytics held in PostHog. If you want to ask about analytics held about you, contact us as described below.
Seeing, correcting and asking about your information
You can ask us what we hold about you and ask us to correct anything that is wrong. Some details — your name, organisation and account code — are part of your trading account, so a correction goes through us rather than being edited in the application. The same applies to the product analytics we hold about you.
To ask about anything in this notice, email admin@woolonline.co.nz. If you subscribe to market-update emails, you can unsubscribe at any time.
Changes to this notice
When this notice changes, the updated version will be published on this page. The date at the top of the page always tells you which version you are reading.